Are bridal flower workshops taking business away from florists?
Can I be honest? Understandably some people do not know what to expect or have no idea about the cost of flowers for weddings, there is (I think) a common misconception that we florists hike up our prices when the word 'wedding' is mentioned. Maybe there are some that do, but I think mostly florists want to provide a good service at a fair price, after all, we want a return trade and good reviews which leads to more business. I think alot of people would be surprised at the amount of hours that can go into creating wedding flowers (I'll make another blog on that!). Anyway, I feel that there is a real trend in DIY weddings boosted by the sharing of information and inspiration on sites such as Pinterest and YouTube, where you can virtually find out anything and how to do it.
There can be many reasons why a bride wants to organise her own wedding flowers, being part of the creative process if you are that way inclined, control, having a budding florist in the family, but I think in most cases it comes down to budget.
Talking to a fellow florist at an industry function about this subject, she commented that if a bride decides she is going to arrange her own flowers, then she will do it and so I think you can't take business away if it's not there in the first place, but what I can do is help be a part of the process. So if they can come along to a workshop, have a nice day and learn a few skills whilst paying for the educators time and knowledge then I think everybody wins. The florist receives some income from a wedding client they wouldn't normally have done and the bride has more confidence in her floristry skills whilst eating cake and drinking champagne, and with my workshops, they also receive ongoing support and advise until the big day which surely will help with any last minute changes.
I think there is room in the industry for freelancers such as myself who can offer workshops and courses along with the more traditional florist shops. I like running workshops, they're fun, give me a chance to connect with some of my Facebook fans and meet new ones, and they allow me to do something different to my wedding work. I'm excited to be running Autumn/winter wedding and Spring/Summer Wedding bridal flower workshops as well as my Christmas and Mother's Day Workshops, I'm hoping that from a business side they grow and grow and I get to do the job I love all the time!
For more information on the workshops please visit the Workshop page